Learn the art of writing media releases and the secrets to successfully generating thousands of dollars worth of publicity. This half-day workshop is ideal for anyone wanting to better understand the techniques used by the professionals. You will learn how to write better media releases in less time or we will give you your money back!
Discover the insider secrets of effective public relations writing:
What is news and how to make your release newsworthy and media friendly.
Characteristics of different media & their specific requirements - radio, TV, print, Internet.
Planning & preparing for a media release.
How to formulate your news release - get the right angle for the right medium.
The 12-step process to writing releases that get used.
Identifying target audiences and marketing your message.
Deadlines.
The 5 Essential Dos & Don'ts of media releases.
The 7 secrets of E-media releases.
When: 9.00 am - 12.30 pm - Perth
Tuesday 9th March 2010
Tuesday 18th May 2010
Tuesday 29th June 2010
Tuesday 7th September 2010
Tuesday 9th November 2010
Venue: Subiaco Arts Centre, 180 Hamersley Rd, Subiaco
Total Cost: $495.00 (incl. GST)
Presenter: Thomas Murrell
This workshop is also available in-house.
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